You may have seen that Rotary International President-elect Mário César Martins de Camargo recently unveiled his 2025-26 presidential message: Unite for Good. During his speech, Mario emphasized the power of human connection—encouraging members to welcome new faces, collaborate on service projects, and expand our global impact.

Along with this announcement, you might have noticed a change in how Rotary’s presidential message is presented. Beginning in the 2025-26 Rotary year when Mário serves as RI President, the traditional annual “presidential theme” will be replaced by a more consistent “presidential message.” This shift is designed to streamline branding and communication, ensuring a unified and cohesive voice across Rotary. The presidential message is intended to communicate a central message aligned with the Rotary Action Plan, with the intent of avoiding confusion caused by a different theme and logo each year.

To learn how best to integrate Unite for Good into your club or district’s communications, review the guidelines found in the Rotary Brand Center. Keep in mind that clubs and districts should always use their official club or district logo – the Masterbrand Signature plus the club name or district number – as the primary way to promote Rotary in your community. The guidelines provide tools to allow you to visually incorporate the presidential message by joining your club or district logo in a lockup and use it in your communications. Clubs and districts should utilize the resources in the Brand Center to incorporate the presidential message, and refrain from creating your own theme or message.

Through consistent voice and visual messaging, we can continue to tell our Rotary stories in an effective and compelling way.